Happy thanksgiving, enjoy your Türkiye!

This year The United Nations has officially recognized Turkey renaming itself Türkiye after a request from Ankara advocating for the new name. Turkey’s government undertook a massive rebranding campaign as part of which 'Made in Türkiye' will appear on all exported products.

An unfortunate association with the bird of the same name, typically associated with Christmas, New Year, or Thanksgiving in the US, was one of the reasons for the change. Further, the Turkish government objected to the search results of the large bird that showed up when the word 'turkey' was Googled.

The move is part of a rebranding campaign launched late last year by Turkish President Recep Tayyip Erdogan toward an identity that “best represents and expresses the culture, civilization, and values of the Turkish nation.”

But why was this necessary? President Erdogan was pushing for this move for years, arguing that the country would be better represented with the Turkish name instead of sharing the same word with a bird.

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Jeff Beck (24 June 1944 – 10 January 2023)

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