Haltoncreative flips out!

Do you remember a kid making simple flip book cartoons by making a drawing on different pages of a notepad and then flipping through them? well that's how a GIF works (but no trees are cut down in the process!) 

See, GIF files can hold multiple pictures at once, and people realized that these pictures could load sequentially (again, like a flipbook) if they’re decoded a certain way.

We say “animated images” because GIFs aren’t videos. If anything, they’re more like flipbooks. For one, they don’t have sound (you probably noticed that). Also, the GIF format wasn’t created for animations; that’s just how things worked out. Unlike videos, they create very small file sizes which makes them perfect to use online. GIFs only last a few seconds, therefore their file size is significantly smaller making the process of uploading and loading them much quicker.

GIFs are gaining popularity because, like memes, they’re useful for communicating jokes, emotions, and ideas. Plus, sites like GIPHY and Gyfcat make it super easy to share and create GIFs. These services are integrated into apps like Twitter, Facebook Messenger, and your phone’s keyboard, so they’re just as easy to use as emojis or “stickers.”

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